Wed, Mar, 2017

PVR And The Movie Watching Revolution.

Long gone are the days of people watching a movie in a traditional cinema theatre with traditional layouts. Cut to today’s multiplex phenomenon, replete with a comfortable lounge, multiple screens, latest sound and projection technology and endless F&B options delivered to you to the comfort of your seat.

Not surprisingly, multiplexes, which account for about 25% of the total screens currently, contribute to over 60% of the total box office collections in the country. Explains PVR chief of strategy Kamal Gianchandani, “People wanted to watch films, but they were unhappy with the destination. The economic model of single screens was outdated. Multiplexes gave them choice in terms of show time, movies, etc. which as an economic model was viable because the occupancy levels increased and we were not dependent on one film.” With the economic model shifting as more screens resulted in more footfalls, experience has become the keyword as players introduce various services, focus on staff training and the designing of each property.

F&B is a key focus area as sales contribute almost 20-25% in the total revenue pie for multiplexes. While many have introduced gourmet food in their menus including items like sushi, others innovate and refresh their menu on the basis of the movies being showcased.

With the growing demand of multiplex screen in Delhi NCR, the asset builder AMB Group brings a state-of-the-art 5 screen multiplex on Dwarka Expressway with PVR. Just minutes away from NH8 surrounded by 1000 acre of residential developments, Selfie Square gives you a next level of cinematic experience along with your favorite food and biggest shopping brands under the same roof.

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